Regardless of your budget, to get ahead you have to spend smart. Honing in on services that build value and provide the highest return on investment is more crucial now than ever. With these 3 effective marketing strategies, we’ll show you how to put your dollars to work.
1: Cross promote till you are blue in the face, and black in the books.
Cross promotion is a marketing strategy where two or more businesses who offer different products or services to the same clientele work together to promote their products or services. While this is anything but a new concept, it is a tried and tested marketing strategy that, if done properly, can really boost sales. In fact, Tech Cocktail recently wrote an excellent article describing 6 No-Cost Ways to Cross-Promote Your Startup. While this is really focused on start-ups, the advice is applicable any business operating on a shoe-string budget.
But suppose you really want to maximize your cross-promotion potential and you have some extra marketing dollars in your budget. Spend them wisely. As Tech Cocktail mentions in the above article, the key to any good cross-promotion plan is to effectively choose a complimentary business or businesses to work with. One option would be to spend your time and money trying to find these businesses yourself. That might be a viable option if you you have the time to burn, are very knowledgeable about your market environment, and already have a strong core of business relationships.
Another option would be to pay a third-party to implement a cross-promotional plan. This might not seem like a good way to spend smart, but if you pick the right company with the right contacts it could be well worth your time. For example, we here at Catalyst have an extensive network of business listings across a broad range of markets. We can quickly and easily tap into this network for you which will save time and ultimately money. If you are interested, contact us.
Regardless of which route you go, cross-promoting is one of the easiest and most beneficial of marketing strategies as it allows you to leverage your business contacts into working for you.
2: Produce Content to Produce Profits
As far a marketing strategies go, content production is one of the most misused and misunderstood. Why? Because most companies produce content just to produce content. Sure, content production can lead to more website hits, higher Google rankings, and more twitter followers. But having more content and more traffic than your competitors doesn’t guarantee that you will be a market leader, and that is what you want to be.
There are two approaches to content production: mass production and focused production. Mass production means producing vast quantities of content and hoping that some of it drives people to your website or storefront. It is flat out wrong. Instead, focus your content production on your key demographic, your bread and butter, your key money-maker and you will become a market leader and watch sales skyrocket.
EConsultancy recently wrote an excellent Content Marketing Strategy Guide that does a great job laying out the key challenges in content production. It’s pretty high-level, and if you find your head reeling after reading it, you aren’t alone. Content marketing is a tricky beast, but EConsultancy is a great resource. They provide excellent research and reports that can get you and your team started.
If you don’t have the time or the headcount to spare in order to produce top notch, SEO-friendly content, one of the best investments your can make with your marketing dollars is to pay skilled writers to produce it for you. We here at Catalyst are excellent content marketers and marketing strategists. We can generate a plan to accommodate almost any budget and we pride ourselves in putting our client’s marketing strategies first. Give us a shout if you want to learn more or request a free consultation.
3: Be Advanced, Socially
As we’ve mentioned before, Social Media is not a passing fad . In fact, it is so common for businesses to have some sort of social media marketing strategy, that having a facebook and twitter account aren’t enough; you have to know how to use them.
Yes, 21 rules. If that seems like a lot, well, that’s because it is. It can take time to get comfortable with learning the ins and outs of social media marketing strategies, not only because there are so many “rules”, but because these “rules” change. As new social outlets emerge, new techniques evolve. We pride ourselves in keeping up with new strategies and techniques. If you would rather spend your time doing what you do best and letting us take care of your social media marketing needs, contact us and we’ll provide you with a free consultation to assess your social media marketing needs.
As always, we promise all of our clients that we won’t sell them any marketing strategies that they don’t need. That is bad business, and we recognize the value in building a lasting relationship that is mutually beneficial.
Now, go forth and conquer.