For smaller companies that don’t have an army of blogging staff and social media experts at their disposal, finding efficient ways to utilize the time spent on their digital marketing strategy is extremely important. In this post, we will look at one quick tip to keep sparking new conversations from the same post.
Tweet A New Insight Everyday (or more) About Your Blog Post
As a content type, a blog post has a particularly long shelf life. Blog posts get into a lot of depth about a particular topic and can often be something like a tutorial or white paper. When it comes to tweets, they fall on the opposite side of the spectrum, with a 15 minute shelf life at best. Keeping this long term value in mind, marketing your blog post on Twitter in new and different ways on a regular basis is a completely legitimate way to provide great content to your Twitter followers without having to spend an hour writing a new post.