Blog Archives

4 Things to Tell Clients About Their Social Media ROI

Researchers at the Missouri University of Science and Technology have shown that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website. It takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression. As consumers become more technologically savvy, they rely more heavily on online information about a company and businesses (your clients) need to be prepared.

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Posted in Online Strategy, Social Media

Why You Should Be Tweeting the Same Blog Post More Than Once

For smaller companies that don’t have an army of blogging staff and social media experts at their disposal, finding efficient ways to utilize the time spent on their digital marketing strategy is extremely important. In this post, we will look at one quick tip to keep sparking new conversations from the same post.

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Posted in Online Strategy, Social Media

What Social Media Networks Should Your Business Be Using?

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There are plenty of good reasons for a company to use Social Media: lead generation, branding, customer relationship management, link-building and more. In this post, we will look at some of the key social media channels that businesses should consider

Posted in Online Strategy, Social Media

The How and Why of Professional Blogging

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Does Your Company Have a Blog? Organizations should be using a blog as part of their online strategy. In this post and in the attached slideshow, I will focus on how to write engaging content that will give you the

Posted in Online Strategy, Social Media

A Fresh Approach to Web Development & Branding in Washington, DC

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We Always Ask “Why?”

If you are familiar with the show Mad Men, our process involves pitching ideas (slogans, themes, logos, etc.) to our clients until they stick. The first question we ask our clients is “why are you building a website?” Asking this question is essential to understanding the business goals of our clients and how a digital presence fits into their existing strategy. We may not be as well dressed as Don Draper or Roger Sterling, but we make up for it by having computers at our disposal.

Posted in Design, Development, Online Strategy, Social Media

Fortune 500 Companies Are Embracing Social Media

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Fortune 500 companies are not known for supporting revolutions, but when it comes to social media, change is in the air. Despite the lack of clarity around social media’s ROI, the biggest and brightest companies are flocking to hire droves

Posted in Online Strategy, Social Media

3 Effective Marketing Strategies – Put Your Dollars to Work

Business Strategy

Regardless of your budget, to get ahead you have to spend smart. Honing in on services that build value and provide the highest return on investment is more crucial now than ever. With these 3 effective marketing strategies, we’ll show

Posted in Online Strategy, Social Media

Four Reasons To Disconnect Facebook From Posting Automatically To Twitter

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The option to link your Facebook and Twitter accounts automatically can seem very appealing. By doing so, all of your tweets will automatically show up on your personal wall, or if designated a Facebook Page that you manage. Although the

Posted in Online Strategy, Social Media

Generating Impact Through Social Media as a Nonprofit

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Social media is not a passing fad. It has changed and continues to change the way companies and nonprofit organizations make decisions on how they operate both internally and externally. While working on social media development and strategy for Living

Posted in Online Strategy, Social Media